Article

Why Digital Strategies Fail

McKinsey Digital

According to this article from McKinsey Quarterly, only 8 percent of businesses have faith in their current digital strategy. Authors Bughin, Catlin, Hirt, and Willmott explain why this is and offer a solution. An accompanying video can be found here

"Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.

The processing power of today’s smartphones is several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old."

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Original article by Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott in January 2018

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